How Machine Learning Is Changing The Hospitality Industry
Machine learning AI is changing the way that many different businesses operate. The tech allows you to do deep dives into the data you collect as standard, and when you can do that you can make real improvements to the way you do business. That’s especially true of the hospitality industry. Here are just some of the changes that you can expect to see in the near future.
Automated Services
In all industries there has been a push towards automating services, allowing customers to handle some tasks themselves. This is happening in the hospitality industry too. Of course, machine learning AI can’t replace staff, but it can free them up to handle other tasks.
The Henn Na Hotel Tokyo is a good example of this. They are known for their quirky dinosaur robots, and these robots are dependent on machine learning AI. The guests can check in using these robots, and their AI even allows them to conduct basic conversations in Japanese and English.
Offer Assistance To Guests
Some hotels are starting to use AI to let guests get basic assistance whenever they need it. For example, hotels like the Radisson are trialling AI enabled voice assistants. These services allow customers to get directions to local attractions, get info on the amenities that the hotel offers, or even take guest complaints.
This again helps hotels as staff will be fielding less calls and demands on their time, as the AI can handle the basic every day queries that customers have. Customers will also benefit as the information will be available to them, right there in their rooms.
Control Hotel Room Amenities
If you’re using AI in your hotel rooms, then guests can use these to control almost everything about their experience. There is tech that allows guests to activate hidden flatscreen TVS in their bathroom mirror, frost the glass in the shower, operate the lights and blinds, and so much more.
This is often done through an iPad that’s dedicated to that room. It’s relatively simple to have the tech set up to allow them to do this, and also add in functions to order room service, book other amenities such as spa treatments, and so on.
Online Bots
One use of machine learning you’ve probably encountered, without even knowing it, is the online chat bot. These are used to help answer any questions that a customer may have before they even book a stay at your hotel. When used, customers can ask questions in the online chat box, and the bot will be able to give answers, or direct the customer to the relevant web page.
These bots work well as the machine learning AI will understand the needs of customers more, the more they interact with them. Chat bots are also helpful as you probably aren’t able to staff your support lines 24/7. As such, you know your customers will be able to get help no matter when they need it.
Related: How will AI Impact the Resort Industry
Offer Assistance In Several Languages
When you have guests coming to stay in your hotel, they of course aren’t always going to speak the native language. In the past this can cause problems, and it will impact their visit with you. In the past, staff would have to do the best they could to help these guests, but machine learning AI is starting to help with this.
With any of the above solutions, you can have the option to offer customer assistance in several different languages. That makes it very easy for customers to get what they need, and fully understand what’s available to them at the hotel. Plus, the AI’s languages can be customized depending on the most common languages spoken by your customers.
These are just a handful of ways that machine learning is helping the hospitality industry improve over time. There are lots of ways that it can be implemented, and they will all help your business thrive and be more appealing to future customers over time. If you’re not already using AI, now is the time to investigate it.
Jenny Han is a writer at Best Essay Writing Services and Assignment Services, where she covers business development and management. She’s also a writer for Ratedwriting service.
